what are the benefits of commercial advertising?

Conrad Puleio: TV advertising advantages include allowing businesses to reach a wider, more captive audiences. Television viewers come from all walks of life and everyone from preschoolers to retirees watch TV at some point during the day. Despite the popularity of the Internet, billions of television viewers tune in for 4 or more hours daily to watch their favorite shows, catch up on the news, or simply to relax together as a family and share a few laughs. This makes TV advertising a force to be reckoned with....Show more

Azzie Trembly: Take Coca Cola for exampLE

Raymundo Kyser: There are two major benefits I think of when it comes advertising in general, not just commercials: Branding and Product awareness.One of the selling point a company can have is their brand. Take Coca Cola for example. It you go to the store and see two sodas next to each other, a Coca Cola coke and another 3rd party coke, you would perceive the Coca Cola as the better soda simply bec! ause of all the advertisements you seen in the past. It's just human nature. That's what advertising in general does. It creates a brand awareness so when a consumer buys a product, they will remember the advertisement and companies will hope it will convince them to buy their product.Another benefit would be product awareness or promotional awareness. There could be a big promotional sale/event that they want consumers to know about or a launch of a new product. By advertising, people will be aware of the news and hopefully they'll be interested in it. So the next time they make a purchase or swing by the store, they'll check out the product/event.As far as commercial advertising versus any other medium, such as magazines, the purpose of advertising is the same. Some consumers don't really watch TV but reads magazines (and vice versa). The only difference is through what channel of media the company is trying to reach out to consumers.Hope that helps....Show more